If you are on the fence about marketing automation, one of your concerns might be about personalization. Like all entrepreneurs, you want to stand out from your competitors. You want to show the importance of personalized customer experience. You don't want to spam customers with content that doesn't benefit them.
Unfortunately, what's stopping you from using automated marketing is costing you business. Statistics have shown that marketers who use automation software tend to outperform those that don't.
So, does this mean that you sacrifice personalization? Absolutely, not!
The beauty of automation is that you can still deliver a highly personalized experience and stand out from the competitors.
We’ll walk through the basics of marketing automation in this article. We will also cover ways you can use automation software to your advantage.
What is Marketing Automation?
At a basic level, marketing automation optimizes your internal and external business efforts. It helps align the efforts of sales, marketing, and customer success to create a better customer experience.
The software feels like another team member that keeps your team accountability. It strengthens your efforts through targeted workflows and makes your marketing more efficient.
Personalizing the Customer's Experience Through Automation
Marketing automation makes nurturing leads and managing pipelines easy. Through list segmentation, you can customizing your marketing campaigns more effectively. You also have the ability to scale marketing funnels to easily manage the customer experience.
This only scratches the surface on how marketing automation personalizes the customer experience. What I recommend is reading Hubspot's article on How to Segment and Nurture Your Customers. The article covers how to curate messages that resonate with your various audiences. They also share how they use workflows to nurture their leads and they optimize content.
How Can I Use Marketing Automation to My Advantage?
Marketing automation software allows you to optimize your content strategy effortlessly. You can easily visualize the customer journey and create processes around it. You will have the ability to target potential customers across multiple channels and refine the process as you go.
If that's not convincing enough, here are three more advantages that I personally love:
Ongoing A/B Testing and Better Reporting
With marketing automation, you have the ability to run ongoing A/B tests on every campaign. You can also analyze every stage of the process and tweak as you go. This is helpful when you have 5 campaigns running at the same time for various personas.
Automated Lead Follow-Up
Can't follow up in an hour? No problem! Marketing automation allows you to schedule follow-ups and continue nurturing multiple accounts. This feature will save time and allow you to schedule follow up calls without overlap.
Improving Customer Lifetime Value
This is the best feature of marketing automation software. Every entrepreneur wants customers who are loyal. With marketing automation, you have the ability to up-sell and cross-sell with a few clicks. Through automated rules, you can suggest services to engaged customers. You can also send them emails on their birthday, anniversary, or to ask their opinion. This feature will also improve your relationship with the customer and strengthen their loyalty.
Conclusion
Marketing automation can be a blessing to your business if you take the time to explore your options.
I hope this article has helped you make a decision on whether you will use automation software.
If you have any questions, feel free to email me. I would love to help!